In today’s world, where tangible resources are limited, the future of value creation lies in perception and intangibility. An advertising visionary, Rory Sutherland, argues that the key to solving many of society’s challenges is shifting focus from complex, material solutions to creative rethinking and perception-based approaches.

For instance, enhancing the experience with perceived luxury could yield a better outcome instead of spending billions on reducing train journey times. Similarly, historical examples like Frederick the Great rebranding potatoes as a royal food and Atatürk’s strategic use of social cues to influence cultural change highlight the power of perception over reality.

At moremagic.ai, we apply similar thinking to marketing by focusing on creating intangible value through AI-driven strategies. Our AI marketing-as-a-service not only enhances your brand’s perceived value but also helps you stand out in a crowded marketplace. It does this not by increasing costs or complexity but by innovatively rethinking how your audience experiences your brand.

Much like Sutherland’s Shreddies rebranding example – turning the familiar square cereal into “Diamond Shreddies” through a simple shift in perspective – AI-powered marketing can elevate your business by transforming existing strengths into compelling narratives that resonate with customers.

In a world that increasingly values sustainability and less tangible resources, moremagic.ai helps you thrive by creating perceived value, the ultimate tool in modern marketing.

Let us show you how perception can turn your marketing into magic!