Sucess story.
CorPower Ocean’s remarkable digital transformation.
Summary of Achievements (2020 to YTD 2024)
The in-depth partnership between CorPower Ocean and moremagic.ai has been a game-changer, driving substantial improvements in CPO’s digital presence. Over four years, CPO’s organic traffic grew by 490%, while the traffic cost value increased by an astounding 2,800%. These results showcase the power of a well-executed digital strategy, which combined a comprehensive website redesign, targeted SEO optimisation, ongoing security management, and implementation of AI-driven marketing as a service in 2023.
Overwhelming results.
Since 2020, CorPower Ocean (CPO) has undergone a significant digital transformation, resulting in extraordinary growth and success.
These achievements highlight CPO’s remarkable progress in establishing a solid digital presence, driving significant traffic growth, and enhancing its website’s overall performance and authority.
Organic traffic growth:
2020: 5,254 visitors
2021: 11,184 visitors (+112% YoY increase)
2022: 10,837 visitors (-3% YoY decrease)
2023: 18,551 visitors (+71% YoY increase)
2024: (YTD): 30,954 visitors (+67% YoY increase)
Traffic cost value:
2020: $690
2021: $3,183 (+361% YoY increase)
2022: $4,322 (+36% YoY increase)
2023: $8,443 (+95% YoY increase)
2024: (YTD): $20,025 (+137% YoY increase)
Website performance improvements:
Site Health Score: Improved from 81% in 2021 to 95% in 2024.
Authority Score: Increased from 25 to 32, with over 12.6K backlinks by 2024.
Keyword Visibility: Achieved a 28.13% keyword visibility score by the end of 2022, with several critical industry-specific terms ranked within the top 100.
Part 01.
Initial success through strategic marketing and technical SEO. (2021-2022)
In 2021, CorPower Ocean embarked on a strategic digital marketing journey to strengthen its online presence and position itself as a leader in the wave energy sector. This phase focused on a comprehensive website redesign, a robust SEO strategy, and continuous Technical SEO improvements.
Key Initiatives and Challenges: Outdated Digital Presence: CPO’s website required a complete overhaul to improve user experience, speed, and mobile optimisation.
Strategic SEO Implementation: A targeted SEO strategy was needed to enhance search engine visibility and drive organic traffic.
Technical SEO Excellence: Continuous optimisation was necessary to ensure a fully optimised site for search engines and an excellent user experience.
Solutions and Implementation: Website Redesign and Branding: Anders Nord Studio led the website redesign and new branding, with digital support from moremagic.ai. This effort created a modern, responsive, and SEO-optimised website that laid the foundation for future growth.
Technical SEO by Home of WP: Home of WP played a crucial role in providing Green Hosting and technical SEO services, ensuring the site was fast, crawlable, and optimised for search engines. This ongoing work was vital in maintaining the site’s health and improving performance.
Strategic SEO and Content Development: moremagic.ai implemented a strategic SEO plan targeting high-impact, industry-specific keywords. This strategy was complemented by content development that positioned CPO as a thought leader in wave energy.
Results Achieved:
Organic Traffic: Increased from 5,254 visitors in 2020 to 11,184 in 2021, reflecting a 112% YoY increase. While there was a slight decrease to 10,837 visitors in 2022, the foundation for growth was solid. Traffic Cost Value Rose from $690 in 2020 to $3,183 in 2021 (a 361% YoY increase) and to $4,322 in 2022 (a 36% YoY increase).
Keyword Visibility: By the end of 2022, CPO had achieved a 28.13% keyword visibility score, with several critical industry-specific terms ranking within the top 100.
This phase established a strong digital foundation for CPO, setting the stage for its exponential growth.
With Google’s mobile page speed requirements for effective ranking, the move to Home of WP hosting allowed us to reduce our page speed from 19 to 3 seconds – an outstanding result. This is instrumental to our growing traffic to our website.
As an actor in the renewable energy space, it was also important to minimize our carbon footprint. Home of Word Press made a significant impact in that regard as well.
Part 02.
Exponential growth driven with AI-driven marketing. (2023 onward)
In 2023, CorPower Ocean took its digital strategy to the next level by integrating AI-driven marketing strategies. It marked a significant turning point in CPO’s digital journey, where combining expert marketing strategies and cutting-edge AI technology led to unprecedented growth.
Key Challenges Addressed by AI
Scaling Digital Success: CPO needed to build on its success by scaling traffic and engagement in a rapidly evolving digital landscape.
Real-Time Optimisation: To stay ahead of the competition, the CPO must optimise its marketing efforts in real time based on data-driven insights.
AI-Driven Solutions and Implementation
AI-Enhanced SEO and Content Strategy: moremagic.ai leveraged AI to continuously analyse search trends, user behaviour, and competitor activities. It allowed for real-time adjustments to SEO tactics and content strategy, ensuring CPO’s content remained relevant and impactful.
Personalised User Experience: AI-enabled the segmentation of CPO’s audience, allowing for personalised content that resonated with specific user groups to be delivered. This personalisation significantly boosted user engagement and conversion rates.
Enhanced Technical SEO with AI: Building on the foundation laid by Home of WP, moremagic.ai used AI to refine Technical SEO efforts further. It included improving site speed, enhancing mobile usability, and optimising the site’s structure for better user experience and higher search engine rankings.
AI-Driven Security: With increasing traffic came heightened security needs. moremagic.ai integrated AI into CPO’s security framework, providing real-time threat detection and automated responses to potential risks, ensuring the site remained secure and reliable.
Results achieved after AI integration
Organic traffic: In 2023, organic traffic surged to 18,551 visitors, a 71% YoY increase from 2022. The growth continued in 2024, with YTD traffic reaching 30,954 visitors, a 67% YoY increase.
Traffic cost value: The value of organic traffic nearly doubled in 2023, reaching $8,443 (a 95% YoY increase) and continuing to rise to $20,025 in 2024 (a 137% YoY increase).
Site health and authority: The site health score improved to 95% by 2024, and the Authority. Score increased from 25 to 32. The site also accumulated over 12.6K backlinks, establishing CPO as a leading authority in the renewable energy sector.
Enhanced engagement and security: AI-driven personalisation significantly increased users’ time on the site and improved overall engagement. Integrating AI in security protocols ensured the
site remained protected against potential threats, maintaining a smooth and secure user experience.
Conclusion
CorPower Ocean’s digital transformation is a testament to the power of combining strategic marketing expertise with innovative AI-driven solutions. From 2020 to 2022, the foundational work in website redesign, Technical SEO, and strategic SEO set the stage for success. The introduction of AI in 2023 took this success to new heights, driving exponential growth in traffic, enhancing site performance, and solidifying CPO’s leadership in the renewable energy sector.
Looking ahead
As AI continues to evolve, moremagic.ai will remain at the forefront of CPO’s digital strategy, ensuring it continues to lead in the competitive renewable energy market. With a strong foundation and innovative tools, CorPower Ocean is well-positioned for sustained success and continued growth.
Partnering with moremagic.ai for AI-driven marketing has transformed CorPower Ocean’s digital strategy. Their innovative solutions enabled us to scale our organic traffic by 71% and enhance user engagement through real-time optimization and personalized experiences. moremagic.ai’s expertise in AI-enhanced SEO and robust security measures has driven our exponential growth and solidified our leadership in the renewable energy sector.
Wave power.
To power the planet.
CorPower Ocean brings high-efficiency Wave Energy technology enabling reliable and cost-effective harvesting of electricity from ocean waves.
With our research and development spanning decades, our innovations are inspired by the pumping principle of the human heart. Ocean energy brings stability to the clean energy mix, accelerating the transition to zero-carbon energy.
Headquartered in Sweden, with offices in Portugal, Norway and Scotland, we design, build and install turnkey solutions that allow our customers to power the planet with clean energy from ocean waves.
